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Who are we

Veronika

SOBOLEVA

Co-manager

« In business as in life, experience, willpower and perseverance help to define and achieve goals. Today, Fresal is a team of 6 motivated and passionate people, united in the same philosophy of sustainable trade. »

Career

of Veronika

SOBOLEVA

 

After obtaining a Master’s Degree in corporate management in the hotel and tourist industry at the University of Economics in Moscow, Veronika met up with Olivier in Spain in 2000 to help him start up the fruit trade which was afterwards to become joint venture.

 

Her business trips to Europe and Latin America enabled her to gain experience in the fruit and vegetable sector and to discover other countries both culturally and linguistically.

 

Veronika’s personal and professional expertise, together with that of Olivier, who is of Spanish origin, as well as his knowledge of the market at Rungis and his experience in red berries, made the creation of Fresal possible in 2012.

 

Veronika’s main motivation is to get to know different cultures and to play a role in the development of fair trade so as to share her love of nature and creative, productive work.

Olivier
HERRERA



Co-manager
Member of the COLEACP*

« Nothing is more necessary for health and to appreciate its taste than the color and flavor of the fruit of the sun. »

Career

of Olivier
HERRERA



 

Olivier, who came from an agricultural background, has always been close to the earth which he cultivated from a very young age.

 

In 1970, at 24, he went to Paris to make his humanist and poetical dreams come true.

 

From 1976 to 1991, he went back to work in his village, Alcalá de Xivert, to promote local trade, responsible farming and tourism.

 

In 1991, he came back to France to Rungis market to take an active part in implementing these values. Bringing together his intellectual commitment and his love of the land enabled him to present his own ethical and economic vision to the suppliers and wholesalers at the M.I.N. at Rungis.

 

From 1992 to 2011, Olivier managed the importation of fruit and vegetables from Spain and from Latin America for well-known importers in France (Perpignan and Rungis), Belgium and Germany.
In 2012, he came back to Paris and set up the Fresal Company with Veronika.

 

* Europe-Africa-Caribbean-Pacific Liaison Committee for the promotion of tropical fruit and off-season vegetables

Grégory
LUX

Sales administrator, logistics assistant

« From earth to your plates the rewards of our efforts will be honored by your smile. »

Career

Grégory
LUX

Sihem
JLIDI

Administrative assistant

« Getting together is a start, staying together is progress and working together is success! »

Career

Sihem
JLIDI

Getting together is a start, staying together is progress and working together is success!

Catherine
BARTHELEMY

Accountant

« A long-time accountant, multidisciplinary with a diversified work, in a dynamic team for a burgeoning structure combined with the prestige of working on the Rungis MIN and counting the fruit’s flows with colors of life. »

Career

Catherine
BARTHELEMY

Anthony
L’HOSTIS

Sales administrator, logistics assistant

« Undertake as a team, act with experience, build trust are the keys to success. »

Career

Anthony
L’HOSTIS