Member of the COLEACP*
Board of Directors
* Europe-Africa-Caribbean-Pacific Liaison Committee for the promotion of tropical fruit and off-season vegetables
Olivier, who came from an agricultural background, has always been close to the earth which he cultivated from a very young age.
In 1970, at 24, he went to Paris to make his humanist and poetical dreams come true.
From 1976 to 1991, he went back to work in his village, Alcalá de Xivert, to promote local trade, responsible farming and tourism.
In 1991, he came back to France to Rungis market to take an active part in implementing these values. Bringing together his intellectual commitment and his love of the land enabled him to present his own ethical and economic vision to the suppliers and wholesalers at the M.I.N. at Rungis.
From 1992 to 2011, Olivier managed the importation of fruit and vegetables from Spain and from Latin America for well-known importers in France (Perpignan and Rungis), Belgium and Germany.
In 2012, he came back to Paris and set up the Fresal Company with Veronika.
After obtaining a Master’s Degree in corporate management in the hotel and tourist industry at the University of Economics in Moscow, Veronika met up with Olivier in Spain in 2000 to help him start up the fruit trade which was afterwards to become joint venture.
Her business trips to Europe and Latin America enabled her to gain experience in the fruit and vegetable sector and to discover other countries both culturally and linguistically.
Veronika’s personal and professional expertise, together with that of Olivier, who is of Spanish origin, as well as his knowledge of the market at Rungis and his experience in red berries, made the creation of Fresal possible in 2012.
Veronika’s main motivation is to get to know different cultures and to play a role in the development of fair trade so as to share her love of nature and creative, productive work.
Located in the M.I.N. (National Interest Market) at RUNGIS, Fresal is a window on the world importing strawberries, raspberries, blueberries, but also citrus fruit, melons, watermelons, grapes, cherries, figs, annonas, tomatoes, stone fruit, sweet potatoes, etc. Its main objective is to ensure quality and optimum service at the fairest possible price.
Fresal’s vocation is, as far as possible, to defend the right of each and every child to be able to have a healthy diet of eating at least 5 fruits a day.
The long experience of its founders, Olivier Herrera and Veronika Soboleva, now enables Fresal to provide the quality their customers are looking for and meet their suppliers’ expectations.